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Name: Patricia
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Monday, May 07, 2007

Tecate Ad

Washington, D.C. - Congresswoman Lucille Roybal-Allard (CA-34) joined with the Congressional Hispanic Caucus today in demanding a major beer distributor take down an offensive billboard ad displayed throughout the country, including Los Angeles.

Billboard ad featuring a leaning Tecate beer bottle that says, "Finally, A Cold Latina."
Billboard ad featuring a leaning Tecate beer bottle that says, "Finally, A Cold Latina."
The billboard ad features a leaning Tecate beer bottle and says, "Finally, A Cold Latina."

"The ad is very offensive," Congresswoman Lucille Roybal-Allard said. "It plays off one of many negative and misguided stereotypes about Latinas, such as that Latinas are to be viewed as sex objects."


JLo Louis Vuitton Ad

Saying it wanted a "sophisticated, influential and sexy woman," luxury goods maker LVMH signed Jennifer Lopez for its fall-winter advertising campaign for star brand Louis Vuitton 2003.

These ads definitely are selling to the feminists. Women are portrayed as dominated and powerful.


Another Dior Ad

Drug Addict? or Sex Addict?

If you pay attentions to the ads around us today, you will find more and more dangerous messages.

Can we create powerful ads without sex, crimes, or violence in the messages?


Dior Ad

I find this ad very offensive. Since auto accidents are the No. 1 killer of Americans ages 15-20, ads like this that sexualize and glamorize car accidents are very dangerous. We need images of strong women who not only stand on their own two feet but who can garner other's respect rather than their pity or disgust. Females deserve a public image that does not eroticize their victimization. Dior sells most of their products to women, it's stupid that they created images like this which promotes women-hating ideas.


Abercrombie Ad

abercrombie_jan_2006.jpg

A&F Ad for homosexuals. Great challenge to traditional market strategies.



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